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Spamdexing: Antivirus Glossary

By Mary Landesman, About.com

Definition:

Spamdexing is a method used to inflate the search engine rankings of a particular page, generally for malicious or unethical purposes. It is a form of what is known as "Blackhat SEO" - search engine optimization techniques put to illicit purpose.

Spamdexing often works in concert with compromised websites. Attackers monitor Google Trends and other keyword popularity tools. The attackers then publish pages on the compromised sites that contain links using those keywords which point to malicious websites. Because the search engine will rank the links based on the popularity of the compromised site, spamdexing can often result in malicious links appearing at the top of search engine results pages (SERPs).

Also Known As: keyword stuffing, blackhat SEO
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